Keeping up with People Marketing has a challenge: It needs to keep pace with technological developments as they unfold. This is no easy feat—there are billions of interactions online every single day, and millions of users visit the Internet looking for a range of products from different companies. Brands need to pivot with rapidly shifting…
Local Organizations Powered by Artificial Intelligence Beyond the Buzzwords Companies should evolve. We all know that; we say it frequently and it’s common to see webinars, TED Talks, books and articles all about the new ways companies are innovating and changing the world. Marketing and strategies require rapid and agile change and it can be…
What is Web3 and What Does it Mean for Brands? Beyond the Buzzwords The web as we know it has gone through several phases of development. The first, Web 1.0, was the earliest era of the online world and ushered in the likes of Netscape, AOL, Yahoo! and early website development and use. The internet…
“Google Analytics 4 isn’t just a revamp of a previous suite of services—it’s a whole new way to look at customers and their online behaviors.” Google Analytics 4 (GA4): What’s New and What’s Different? How is the Google Analytics Interface Improving? Google Analytics has become a cornerstone for websites and companies looking to expand their…
The Transition to Google Analytics 4: What Do We Need to Know? How to Make the Changes Work for You This year, Google will complete its transition to Google Analytics 4, a robust update of its renowned tracking and engagement metrics platform. While many businesses have already transitioned to using GA4, many have not, preferring…
Changes for Google’s Online Video Environment How Google is Changing the Video Space Google has owned YouTube since October 2006; since then, it has turned the channel from a fledgling online video provider for streamers into a marketing and broadcast powerhouse. In the earliest days of YouTube, you were limited to only 15 minutes for…
Doing E-Commerce Right with Google How Online Shopping Has Evolved In the 1990s, there was a lot of debate (and confusion) about how best to monetize the nascent internet. Everyone knew it could be an insanely profitable engine—but nobody knew exactly how to make that happen. Some suggested subscription costs, others ad revenue, some said…
The Market Value of Streaming The majority of people are subscribed to at least one streaming service, be it Netflix, Hulu, Disney+, Peacock or HBO Max. Streaming media online has become such a part of our world that we now take it for granted. Despite some hiccups in the development and rollout especially from legacy…
How Changes to Google’s Algorithm Will Affect How We Search The world’s most visited site, boasting 3.2 billion searches each and every day, is 25 years old this year. As consumers, we use Google to seek new knowledge, fact check and, most generally, as a problem-solving tool. Some have even called Google our “second brain.”…