How AI works in Marketing

Keeping up with People Marketing has a challenge: It needs to keep pace with technological developments as they unfold. This is no easy feat—there are billions of interactions online every single day, and millions of users visit the Internet looking for a range of products from different companies. Brands need to pivot with rapidly shifting…

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Local Organizations Powered by Artificial Intelligence

Local Organizations Powered by Artificial Intelligence Beyond the Buzzwords Companies should evolve. We all know that; we say it frequently and it’s common to see webinars, TED Talks, books and articles all about the new ways companies are innovating and changing the world. Marketing and strategies require rapid and agile change and it can be…

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What is Web3 and What Does it Mean for Brands?

What is Web3 and What Does it Mean for Brands? Beyond the Buzzwords The web as we know it has gone through several phases of development. The first, Web 1.0, was the earliest era of the online world and ushered in the likes of Netscape, AOL, Yahoo! and early website development and use. The internet…

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Google Analytics 4 (GA4): What’s New and What’s Different?

“Google Analytics 4 isn’t just a revamp of a previous suite of services—it’s a whole new way to look at customers and their online behaviors.” Google Analytics 4 (GA4): What’s New and What’s Different? How is the Google Analytics Interface Improving? Google Analytics has become a cornerstone for websites and companies looking to expand their…

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The Transition to Google Analytics 4: What Do We Need to Know?

The Transition to Google Analytics 4: What Do We Need to Know? How to Make the Changes Work for You This year, Google will complete its transition to Google Analytics 4, a robust update of its renowned tracking and engagement metrics platform. While many businesses have already transitioned to using GA4, many have not, preferring…

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Doing E-Commerce Right with Google: How Online Shopping Has Evolved

Doing E-Commerce Right with Google How Online Shopping Has Evolved In the 1990s, there was a lot of debate (and confusion) about how best to monetize the nascent internet. Everyone knew it could be an insanely profitable engine—but nobody knew exactly how to make that happen. Some suggested subscription costs, others ad revenue, some said…

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Google Audiences for Connected TV

The Market Value of Streaming The majority of people are subscribed to at least one streaming service, be it Netflix, Hulu, Disney+, Peacock or HBO Max. Streaming media online has become such a part of our world that we now take it for granted. Despite some hiccups in the development and rollout especially from legacy…

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Google’s 2022 Visual Search Update

How Changes to Google’s Algorithm Will Affect How We Search The world’s most visited site, boasting 3.2 billion searches each and every day, is 25 years old this year. As consumers, we use Google to seek new knowledge, fact check and, most generally, as a problem-solving tool. Some have even called Google our “second brain.”…

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Text Marketing: Trends, Tips, and Best Practices

We live in a busy world. Many of us have multiple appointments, obligations, plans, and any multitude of things to keep track of. We use planners, calendars, and writing on bits of found paper to keep track of our schedules and our interests. For the majority of us, our scheduled world and external interests are…

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What is Programmatic Advertising—and Should You Be Using It?

We all know the basic rules of real estate. There are sellers, and there are buyers. There’s land or a house or some other valuable structure, and someone owns it and wants to sell it. You can spend the time to find, haggle, and purchase the land yourself. You can undertake all the risks and…

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First Party Data

The internet used to be the wild west. You could buy and sell anything, write anything, collect or say anything. There was little to no regulation, websites were given tremendous leeway, and nobody really worried about data, privacy, or laws related to the web. It seemed a place of free reign, with built-in privacy (and…

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Common On-Page SEO Mistakes and How to Fix Them

SEO can be tricky. We’re the first to admit it. There are numerous things that can go wrong, and getting them right often takes a lot more time and work. While Search Engine Optimization may occasionally seem insurmountable if you’re new to it, no worries: everyone makes mistakes, and online, many of them are fixable.…

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SEO and SEM: What’s the Difference, and Which Do I Need?

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are often used interchangeably. You’ll see digital business plans listing both, or hear marketers throw them out as part of an alphabet soup of online concepts. But despite this occasional murkiness, they have a few distinct differences that make the segmentation important. First and foremost is…

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