Google Audiences for Connected TV

The Market Value of Streaming The majority of people are subscribed to at least one streaming service, be it Netflix, Hulu, Disney+, Peacock or HBO Max. Streaming media online has become such a part of our world that we now take it for granted. Despite some hiccups in the development and rollout especially from legacy…

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Google’s 2022 Visual Search Update

How Changes to Google’s Algorithm Will Affect How We Search The world’s most visited site, boasting 3.2 billion searches each and every day, is 25 years old this year. As consumers, we use Google to seek new knowledge, fact check and, most generally, as a problem-solving tool. Some have even called Google our “second brain.”…

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Text Marketing: Trends, Tips, and Best Practices

We live in a busy world. Many of us have multiple appointments, obligations, plans, and any multitude of things to keep track of. We use planners, calendars, and writing on bits of found paper to keep track of our schedules and our interests. For the majority of us, our scheduled world and external interests are…

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First Party Data

The internet used to be the wild west. You could buy and sell anything, write anything, collect or say anything. There was little to no regulation, websites were given tremendous leeway, and nobody really worried about data, privacy, or laws related to the web. It seemed a place of free reign, with built-in privacy (and…

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Common On-Page SEO Mistakes and How to Fix Them

SEO can be tricky. We’re the first to admit it. There are numerous things that can go wrong, and getting them right often takes a lot more time and work. While Search Engine Optimization may occasionally seem insurmountable if you’re new to it, no worries: everyone makes mistakes, and online, many of them are fixable.…

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SEO and SEM: What’s the Difference, and Which Do I Need?

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are often used interchangeably. You’ll see digital business plans listing both, or hear marketers throw them out as part of an alphabet soup of online concepts. But despite this occasional murkiness, they have a few distinct differences that make the segmentation important. First and foremost is…

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