We live in a busy world. Many of us have multiple appointments, obligations, plans, and any multitude of things to keep track of. We use planners, calendars, and writing on bits of found paper to keep track of our schedules and our interests. For the majority of us, our scheduled world and external interests are…
We all know the basic rules of real estate. There are sellers, and there are buyers. There’s land or a house or some other valuable structure, and someone owns it and wants to sell it. You can spend the time to find, haggle, and purchase the land yourself. You can undertake all the risks and…
The internet used to be the wild west. You could buy and sell anything, write anything, collect or say anything. There was little to no regulation, websites were given tremendous leeway, and nobody really worried about data, privacy, or laws related to the web. It seemed a place of free reign, with built-in privacy (and…
You’re a business or a brand owner. You want to put your name and image in front of more people. As a result, your task is simple: find where people are looking and put your message there. If you want to go where the eyeballs are, then video marketing is your path. Video is by…
SEO can be tricky. We’re the first to admit it. There are numerous things that can go wrong, and getting them right often takes a lot more time and work. While Search Engine Optimization may occasionally seem insurmountable if you’re new to it, no worries: everyone makes mistakes, and online, many of them are fixable.…
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are often used interchangeably. You’ll see digital business plans listing both, or hear marketers throw them out as part of an alphabet soup of online concepts. But despite this occasional murkiness, they have a few distinct differences that make the segmentation important. First and foremost is…